First steps

The last few days have mostly been of reading whenever possible: reading every guide, every blog post - and there are zillions of them! -, every news and article. Basically, reading every single word we stumble upon that can be related to AdWords and online advertising.

It´s been quite challenging fitting everything in my (ours, the girls will probably add) workaholic-meets-student life.

Today, we were supposed to have the first meeting at iMusica and start to understand the business a little bit better As brazilians tend to be, we were all running late and decided to postpone our first talks until tomorrow.

No bads, I guess. We´re trying to think a lot on this pre-campaign stage because we know once the strategy for our campaign is will planned out, everything tends to come out easier.

I´ll be back! Hopefully with fresh infos on iMusica and the backstage of the music download industry.