quinta-feira, 21 de fevereiro de 2008

First steps

The last few days have mostly been of reading whenever possible: reading every guide, every blog post - and there are zillions of them! -, every news and article. Basically, reading every single word we stumble upon that can be related to AdWords and online advertising.

It´s been quite challenging fitting everything in my (ours, the girls will probably add) workaholic-meets-student life.

Today, we were supposed to have the first meeting at iMusica and start to understand the business a little bit better As brazilians tend to be, we were all running late and decided to postpone our first talks until tomorrow.

No bads, I guess. We´re trying to think a lot on this pre-campaign stage because we know once the strategy for our campaign is will planned out, everything tends to come out easier.

I´ll be back! Hopefully with fresh infos on iMusica and the backstage of the music download industry.

terça-feira, 19 de fevereiro de 2008

Let the games begin!

So...here we go!

Two (maybe three) weeks ago, four girls decided to enter the The Google Online Marketing Challenge and try to learn everything they can from the experience.

Yeah, sure, winning and flying out to sunny California wouldn´t be bad at all! :oD